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The LIFT Method

From Charity to Flourishing: How Business Leaders Strengthen a City by Investing in Its Neighborhoods

The playbook behind our work in The Communities of West Lakes, written for business leaders who want to help their city's neighborhoods flourish. Foreword by Tom Sittema.

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The LIFT Method by Eddy Moratin, paperback

Kids don't grow up in programs. They grow up in neighborhoods.

A great school matters. So does a home a family can afford, a way to build wealth, and the health that lets children learn and thrive. When those pieces line up in one place, we see childhood flourishing. The LIFT Method shows how business leaders and residents renewed one Orlando neighborhood together, and how leaders in any city can begin.

LLearn the root cause
IIdentify what works
FFocus on place
TTransform systems

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Eddy Moratin speaking

About the author

Eddy Moratin

Eddy Moratin is the Co-Founder and CEO of Lift Orlando. He is a member of the Florida Council of 100, serves on the Orlando Economic Partnership board, and was named the Orlando Sentinel's 2026 Central Floridian of the Year and CEO of the Year by the Orlando Business Journal.

He equips business and civic leaders to align their influence with meaningful community impact. Eddy and his wife, Giselle, live in Orlando with their children.

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Every book supports Lift Orlando. To invest in the next chapter for children and families in West Lakes and across our city, join the We Lift Orlando campaign.

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